The Story of Baystone Transformation Group
Baystone Transformation Group draws its name from two powerful symbols that reflect the heart of our work: Bay and Stone. Each represents a vital element of how we guide organizations through change—blending clarity and calm with strength and resilience.
Bay symbolizes a calm, sheltered haven—a place of clarity and protection amidst turbulent waters. It reflects the space we create for organizations to pause, recalibrate, and ground oneself in moments of transformation before moving forward. The connection to water is deeply personal, rooted in our founder’s cherished family memories at North Carolina beaches and her Bahamian heritage.
Stone symbolizes strength, resilience, and permanence. It embodies the lasting impact of the strategies and solutions we deliver, helping organizations build the foundation for long-term success. Like a stone that weathers the elements and stands the test of time, our work is focused on sustainable change—helping leaders and teams adapt, grow, and thrive in any environment.
Together, these elements represent our promise: to partner with organizations during times of complexity and transition, transforming challenges into opportunities and building a future that is strong, enduring, and full of possibility.
Our Team
At Baystone Transformation Group, our business model is built on collaboration and expertise. Our team is united by a shared passion for helping organizations navigate complexity, strengthen leadership, and build cohesive, high-performing teams. With deep experience across sectors, we bring diverse perspectives, practical solutions, and a people-centered approach to every engagement.
As Principal, Dana Peebles leads a carefully selected team of experienced professionals specializing in change management, training and development, organizational design, and communications. This flexible, expert-driven network allows us to scale and tailor our services to meet the unique needs of each client—bringing together the right experts for every project.
About Dana Peebles, President & Principal Consultant at Baystone
For over 20 years, Dana Peebles, MPH, MSOD has specialized in helping organizations thrive through strategic change management, training development, and team engagement. With a deep understanding of both the science of people and the complexities of organizational systems, Dana guides leaders through a structured yet adaptable approach to transformation—one that equips their teams to embrace change and deliver measurable outcomes.
Throughout her career, Dana has partnered with industry-leading organizations such as Duke Health, the Centers for Disease Control and Prevention, and Cox Enterprises to navigate transformative change. From leading multi-year culture transformation and technology implementations, to designing and facilitating training programs or retreats, her work has consistently focused on aligning leaders, building capacity of team members, and connecting strategy to deliver sustainable success. Dana’s mission is to leave organizations better equipped to navigate future transformations, foster stronger teams, and cultivate engagement that drives productivity and growth.
A life-long fan of all things science, Dana attended Hampton University to focus on Biology. While a biomedical research assistant at the Uniformed Service University of Health Sciences, she completed a Master of Public Health from George Washington University. A decade later, Dana obtained a Master of Science in Organization Development at American University. In 2020 Dana relocated from Atlanta to the RTP of North Carolina to be closer to family and spend more active time outside, sparking a passion for yoga and well-being. She has certifications as a yoga instructor and Prosci change management. Dana is a podcast enthusiast, public speaker, international traveler and community volunteer.
Let’s connect and transform the way your organization navigates change.
Our Community of Affiliations and Resources
- Kairos Insights
- Association of Change Management Professionals
- Strategic Executives Agency
- Operation HOPE
- E3 Durham
- North Carolina Small Business Network
- North Carolina Small Business and Technology Development Center (SBTDC)